Q1. Research skills – 600 words
Compare the UK sneaker market in 2019 and 2020 in terms of revenues, sales, price, market shares of brands and any other indicators that you consider relevant. Based on your analysis, on the articles/video below and other relevant sources, comment on the changes to the supply and demand of sneakers in the UK brought about by the Covid-19 pandemic.
Please include your own charts using Excel as far as possible.
Vogue Business
Describe the thinking behind the Business Plan, as set out at the start of the simulation game. Include your generic strategy, the targets set, and your chosen market segments.
Explain your team’s decisions during the game; include at least one decision per category – management, purchasing, marketing, staff and financial.
Analyze the decisions of your group using the concepts below. You need to apply the concepts to the game – this may involve creating a table using information from the game or calculating a value using data from the game.
What did you feel were the most uncertain elements you faced in the external decision ‘environment’ and how did you overcome these? In your answer, include the broader business/economic environment, and the actions of rival companies.
What were the group’s ground rules and processes for conflict resolution?
Provide the examples of successful team-working during the game
What would you do differently next time you work on a team project?
