Silver Anvil Case Analysis 100 points
Summarize the problem. Use the Jackson criteria or consider what options were there?
What did they choose to do? Do you think they used a SWOT or similar instrument?
Was the case created/executed by the organization or with PR agency help?
Describe the type of research. Was it formal/informal; primary/secondary?
Consider its effectiveness. Did research help shape the program or understanding of public’s?
Did the client use proprietary instruments, if so try to describe generally.
Was it enough? What else should they have done – if anything?
Analyze goals, public’s, objectives, strategies, messages and big idea.
Was the goal spelled out? Was it labeled as a goal?
Were objectives SMART? Did the case use outcome, process and/or output objectives?
Did strategies flow from objectives?
What was the big idea? How well did it connect to goals objectives and public’s?
How well did the program connect the product client to the priority public’s?
How were public’s organized?
Did strategy FLOW from objectives?
Were messages appropriate, effective and/or compelling?
Was there a specific spokesperson? If so, was it someone from the organization or a contracted celebrity or other expert?
