Attached Files
W20363-PDF-ENG.
We will be discussing the “Bird Scooters: Shaking up the Micro-Mobility Market” case on Monday March 8th.
Please read this case carefully before coming to class.Please use the Turnitin link in the ‘Assessments’ folder to submit the assignment.
You will prepare for the class discussion as you answer the provided questions.
Answer the following questions in your assignment:
1. Is Bird’s business model feasible? How can Bird maintain its first mover advantage? How should bird modify its market strategy as it looks to expand?
2. What are the most important factors for its continued success? How will the overall economic, population expansion, and urban planning factors impact Bird’s future trajectory?
