A. Discuss aspects of the company from the provided scenario by doing the following:
1. Describe in detail how each of the following aspects from the scenario affect the company’s decision-making process:
• company culture
• organizational structure
• strategic direction, including mission and vision statements
2. Describe in detail how the company’s culture could affect the market entry strategy.
3. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
B. Discuss the company’s product from the provided scenario by doing the following:
1. Describe specific characteristics of the emerging market that affect the company’s product.
2. Discuss in detail how either a new product or an improvement to the company’s existing product would meet the market characteristics identified in part B1.
a. Include details of each of the steps the company would take in the design thinking process for the new or improved product from part B2.
b. Choose three of the following aspects from the scenario, and provide a detailed discussion of their effect on the design thinking process for the new or improved product from part B2:
• company culture
• emerging market culture
• company ethics
• emerging market ethics
• organizational structure
• global legal systems
3. Discuss in detail how the company’s ethical statement from the scenario influences the market entry strategy.
