This paper consists of the first half of a marketing case. Attached I have attached all the necessary files required to write a perfect case.
1. What is a marketing case
2. Components of a marketing case
3. Rationale
3. Research Approach
4. Exec Summary and background
5. Example of a very good marketing case.
6. The task brief
As mentioned, what I will need is the first half of a marketing case which consists of choosing a company/product, explain the rationale, executive summary, Introduction , objectives and purpose , and identify problems and dillemas. Please see ” Task Brief” to have the full instructions.
