What impact do you think the environmental policy of each firm has on its bottom line?To what extent does each firm “market” its environmental policy to end consumers?

OVERVIEW:
Environmental Policies
Choose two firms and find the environmental policies for these firms on the company Website.

Directions:
Evaluate the policies.

Consider these issues when evaluating the policies:

a) What impact do you think the environmental policy of each firm has on its bottom line?

b) Do you think there is a cultural link between the nature of the environmental policy and the home country of each corporation?

c) To what extent does each firm “market” its environmental policy to end consumers?

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