COURSE PROJECT FORMAT
For the course project, you will thoroughly investigate a company and report on it with a written document. This analysis should be comprehensive and cross-functional. It should look at the company as a whole to determine if its strategy is right for its situation, and if not, what to do about it. It should not look just at one functional area or zero in on one particular problem the company faces that you are interested in. It might well be that the problem you are interested in before you start will emerge as one of the main issues to be dealt with, but there may be other important issues.
Please do not use one of the companies from the cases we used in class or your place of work(don’t use Disney , Emirates or wine industry). Instead, consider doing a competitor of the company you work for(My competitor is Boeing and Lockheed Martin). This project gives you a chance to apply concepts learned in this course and throughout your graduate program.
• The project analysis can be done through online/library research or through direct contact with industry/company participants supplemented by research.
• You should use the following format, with the major sections (shown below in Roman numerals) clearly labeled. I have tried to give you a sense of what type of content should be in each section. How you subdivide and organize within the major sections is up to you.
Company Analysis
I. Table of Contents
List at least the major sections outlined below in Roman numerals and the corresponding pages. Sub-listings within these major sections should also be included, but what exactly they are is up to you.
