Company name:
URL:
Content
Is the unique value proposition apparent? If so, what is it?
Is the text on the website scannable? Explain.
Is there a clear call to action? What is it?
Does the content look like it gets updated regularly or does it look stale? Explain.
Visuals
Does the website look organized? How so?
Are there professional looking images? Do the images support the message of the website? Explain.
What is the color scheme?
What is the overall tone (ex. fun, arty, businesslike, etc.?)
Function
How does the website function on a mobile device?
How is the navigation on the website organized? Is it easy to find things?
Social Media
Are there social media links? Where are the links placed on the website? Which social media sites?
Conclusion
What is the best thing about this website?
What could be improved about the website?
Which website would you say is most effective for this business category? Justify your choice.
