We can define team brainstorming as a collective activity of member individuals seeking ideas and solutions. Individual activity within team brainstorming is not the same as individual brainstorming. Individual brainstorming is an independent activity outside of team brainstorming.
In terms of generating and fully developing innovative ideas and concepts, we often hear of the advantages of team brainstorming being superior to individual brainstorming but is this always true? Explain.
