Using the work, you have done in class write a report on how Betty’s have responded to the external environment:
• Explain what is meant by the external environment of Betty’s – Do a PESTLE analysis – make sure you cover all sections of the PESTLE and give Betty’s examples.
• Explain what is meant by Betty’s internal environment and include corporate culture, CSR & Ethics of Betty’s
• Explain what is meant by a competitive environment for betty’s – the factors that influence competitive advantage and the benefits of having competitive advantage.
• As you complete each bullet point you can assess the effects of this environment on Betty’s and this will cover M3
1/C.D2
Evaluate the extent to which the business environment affects a given organization, using a variety of situational analysis techniques
• Complete a situational analysis on Betty’s. Include SWOT, 5C’s and Porters 5 Forces
• With the use of evidence and argument, explain how these situational analysis tools (SWOT, PESTLE, Porter’s 5 forces, and 5C’s marketing affect Betty’s.
