The restaurants closed seating areas and temporarily moved to only offering Takeaway, Drive Thru and Mc Delivery.The My McDonald’s App would continue to offer the opportunity to order and pay ahead for collection and Drive Thru.After the lock down it was reported that the expected number of customers was estimated at around 123kvehicles at the only McDonald’s branch in Dorch ester(Munbodh, 2020). Across the Britain McDonald’s drew largest number of customers over one weekend as seen in the table below:
•Dorchester, 1 drive-thru branch, 123,900 visitors expected over the weekend
•Slough, 3 drive-thru branches, 318,930 visitors expected over the weekend -106,310 per store
•Hereford, 1 drive-thru branches, 102,159 visitors expected over the weekend
•Guildford, 6 drive-thru branches, 509,643 visitors expected over the weekend -84,941 per store
•South West London, 3 drive-thru branches, 230,698 visitors expected over the weekend -76,899 per store
•North London, 3 drive-thru branches, 224,025 visitors expected over the weekend -74,675 per store•Halifax, 1 drive-thru branches, 72,591 visitors expected over the weekend
•West London, 2 drive-thru branches, 138,527 visitors expected over the weekend -69,264 per store
•Harrow, 3 drive-thru branches, 198,764 visitors expected over the weekend -66,255 per store Questions Note:Answer all questions.Each question carries 25marks.
1.What approach(es) does McDonald’s seem to take for its capacity management to reconcile capacity and demand?
2.Analyze the implementation of the four Ds by the McDonald’s restaurants?
3.Evaluate what the five performance objectives mean for the operation in McDonald’s?
4.At the Dorchester McDonald’s branch, cars arrive at the Drive-Thru at a rate of 25 per hour and only one drive-thru till is open. The average time it takes for an order and collection is 5 minutes. Assuming that the interarrival time and the service time are both exponentially distributed. Calculate the average number of customers arriving at the till and the average time they must wait before exiting McDonald’s Drive-Thru. You are encouraged to use calculations to prove any challenges if there is any and suggest any solutions, based on the calculations
