Use the inverted pyramid template below to outline your news release. When you’ve developed an outline (be succinct!), share it with your cohort and see what others are doing.
Headline: Your headline should be exciting and attention-grabbing.
Lead: The lead contains the most interesting info and the 5 Ws. Why should anyone care?
Body: Include information in the body that supports the points made in the lead.
Tail: Give your reader next steps: What action do you want them to take after reading this news release?
