Examine a company or industry that has faced or is currently facing a crisis (or that is grappling with an
issue, which threatens to become a crisis.)
Students should compare specific events and analyze the response of the organization, explaining how
they (organizations) handled or should handle the crisis. If students are analyzing a company with a specific
issue they should explore how the issue could lead to a crisis and how the company should act to prevent
it. In the light of the current COVID situation, students, for example, could discuss the impact of the
epidemic on a company/ industry (from their country/ region) in terms of the different dimensions of crisis
like political, economic, social, cultural and ecological.
Students can also discuss a country/region specific conflict/crisis situation and its resolution. It should be
discussed in terms of the different stages/phases of crisis communication as discussed in the class.
This assignment will be in two parts:
Part 1: A PowerPoint presentation summarizing the crisis communication & management strategy. To be
presented in class for app.15 minutes
Part 2: A written Report
The presentation will be worth 20% of the grade for the assignment. Grading criteria standard are provided
below
