BS2002 Challenges in Managing and Leading OrganizationsCOURSEWORKBRIEFING2020/211.TASK Your assignment is to write two academic opinion pieces about two different topics cover edduring the first semester.Your target audience consists of corporate managers. The content of your articles needs to reflect their capability and be thought-provoking. Remember that managers do not have a lot of time to read long-winded articles.Your work needs to strike a balance between being informative enough to influence business practice,well referenced,and sufficiently entertaining to inspire ‘water-cooler moments’1.Each of your articles should reflect a different development/issue/provocation related to your chosen topic, including, for example:
•a local, national or international news item(these don’t have to be based on Western events)
•are cent, thought provoking tweet, or other social media post an interesting review of a book or journal article
•an example of a novel emerging organisational practice
•a new perspective on a model or specific theory
ADVICE What is an academic opinion article?An
academic opinion article is a piece of writing that
usually features in the mainstream media (e.g., Guardian, Wall Street Journal, FT, New York Times etc.)and comprises the informed opinion of an individual who is well known for their sharp and insightful views on particular matters (e.g., business, society, politics, sports etc.).A good example of such a person is André Spiceror Thomas Friedman.What is an informed opinion?
We are interested in you critically analysing what you encounter. You may find it useful to think about some of the following questions for each blog issue that has provoked you:
•What key message is being communicated in the newspaper report, book, article, incident, problem, etc. that stimulated your interest?
•What is the quality of the evidence on which the stimulus is based? How does this influence the credibility of the argument/interpretation presented?
•What is the particular perspective of the author/parties involved? How does this influence the nature of their message and the argument they offer?
•What have they forgotten/left out? How does your own reading contribute alternative information or perspective? What are the implications of this?
•Or you might start from your encounter with a new theory/workplace and reflect on how this can make us see things in a different light.
