Innovation practices in entrepreneurship and business
1. Innovation framework, applied & strategic innovation, innovation models, what and why of innovation, etc
2. Fundamental concepts and examples – creativity and innovation, entrepreneurship definitions (stanford, harvard…) and explanation; competitive advantage; forecasting and foresight; out-of-the-box mindset; growth mindset; creative confidence (Albert Bandura); constrains; needs and wants; innovative and routine work; success and failure; setting SMART goals (checkpoints and milestones); creative teams; collective creativity; Minimum viable product; the purpose of business (Kotler); CASE STUDY
3. Methods of innovation in business and entrepreneurship; design methods; business model innovation; service and product innovation. CASE STUDY
4. Design thinking for innovation (the framework)
4.1. General overview and explanation (Stanford resources)
4.2. Empathy step (understanding and observe) – active listening; empathy map + journey map + DSG; opportunity statements + how might we questions (link products/service with the end user POV); how to uncover hidden insights – Practical examples
4.3. Define
4.4. Ideate Brainstomring to generate ideas; Analogy; Attribute analysis; Gap analysis; Why-Why-Why Analysis
4.5. Prototype a product and a service(with examples)
4.6. Test (&incorporate feedback)
4.7. Approach to innovation & leading innovation (11 steps) (including Schumpeter’s type)
4.8. Market analysis and segmentation; customers and customer development; product and product development; competition and positioning
4.9. Passion confidence matrix (explained).
4.10. Disruptive innovation & lead innovation strategies
4.11. Responsiveness and resilience
4.12. CASE STUDY or cases
5. Lean startup methods and lean philosophy
5.1. Introduction, principles, examples why startup fail
5.2. Canvas business model & scaling
5.3. Agile and innovator’s method
6. Being an inspiration – Charisma development
6.1. Charisma and its components
6.2. Exercises to develop your charisma
6.3. Imposter syndrome and remedies
6.4. Storytelling as a sale pitch
6.5. Compelling pitches in entrepreneurship (with practical example/template)
7. Identify ideas and opportunities in business
7.1. How do I identify a business idea/opportunity?
7.2. How do I test my idea?
7.3. From idea to reality – steps to undertake
7.4. The business model and its advantages (with examples) and explanations of different business models
8. Setting up a business
8.1. Vision, mission and strategy (golden circle, the power of why)
8.2. Most common legal forms of businesses
8.3. Sources of finances for entrepreneurs
8.4. What’s next after setting up your business?
9. Go-to-market methods & human capital aspects
9.1. Burning need
9.2. Market size and potential
9.3. Sustainable positioning
9.4. Scalable business model
9.5. Right team and right time
9.6. Personal and professional development for entrepreneurs
9.7. What motivates us (Dan Pink) – examples of motivators and how it work
9.8. Compensation and rewards
9.9. Leading a team in a startup (simple rules to coordinate people).
10. Principles of growth and change in organizations
10.1. Pre-mortem analysis (explanation and example)
10.2. Cross organizational opportunties
10.3. Trust (exercise)
10.4. Integrative perspectives
10.5. Disruptive innovation
10.6. Establishing a culture of innovation
11. Success and failure in large organizations (discuss with real life examples + case study)
12. Negotiation, commercialization and franchise management (selection and creating your own franchise) + CASE study
Cases and examples will focus mainly on UAE and secondly on GCC (free zones, mainland, business enterprises, etc).
