Report. The task for the assignment is to conduct a strategic analysis of Air India Express. Specifically, students are required to discuss key issues, challenges and background related to its operations and expansion plans. Make use of any of the resources after the references for the case. The total wordcount for the report is 2,500 words +/- 10%
Task guidelines and tips: Please arrange your final report according to the following sections and suggested wording for each section: 1. Introduction – 150 words
2. Overview of Air India Express – use the case details and up-to-date annual reports and websites to discuss the mission, vision, goals/objectives, history, present operations, competitors, strategy, present operational state, stakeholders and culture. – 500 words.
3. Perform a macro-environmental analysis of the Indian aviation industry in general and the low-cost airline sector in particular i.e. A PESTEL AND Porters Five Forces Analysis to assess Air India Express’ competitive position. Make use of financial and other statistics mentioned in the case to support your discussion relevant – 550 words
4. What are the critical issues that Air India Express needs to address if it is planning to focus on exploring the domestic and regional routes across India? – 450 words
5. Conduct a summary SWOT/TOWs Analysis of the low-cost airlines industry and Air India Express specifically. Make particular reference to the impact of Covid-19, prospects and problems of regional expansion plans, key competencies of Air India Express that can
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drive its expansion plans in international and domestic routes, and other strategic options– 450 words
6. Recommendations – use SAFe criteria to discuss possible recommendations of future actions and strategies – 250 words
7. Conclusions – 150 words
References (at least 10 references including books and academic peer reviewed articles)
Appendices (optional) Please refer to the module Moodle site for more information.
