Work collaboratively to design an industry-standard, functioning media centre for an organisation’s website.
4 Apply critical and creative thinking, digital literacy skills in the visual representation of news values.
5 Apply strategic communication theories to critically examine how the media operates in a diverse landscape.
EXCELLENT VERY GOOD SOUND SATISFACTORY UNSATISFACTORY
Design
Original, creative approach applied demonstrated group collaboration
Design evident in thorough research of organisation
Organisation’s communication agenda and objectives were explicit visually and in audio/text Engaging design demonstrated research of organisation
Organisation’s communication agenda and objectives were explicit visually and in audio/text Approach to capture audience’ attention showed evidence of pre- planning
Achieved organisation’s communication agenda and objectives creatively Used engaging approach to capture audience’ attention
Attempted to meet organisation’s communication agenda and objectives evident Did not apply strategies to engage audience
Organisation’s communication agenda and objectives not evident
Visual representation of news values
Story-telling values were examined through the creative approach to topic
Used questioning of news values to interact with audience
Overall content exceeded industry standards
Newsworthy content explored the topic.
Delivered key messages as specified in rationale.
Strategic communications applied to agenda
Story-telling with news values.
Content meets industry standard Newsworthy content exposed the topic.
Delivered key messages as specified in rationale.
Strategic communications theory applied
Story-telling with news values.
Content meets industry standard Newsworthy content supports topic.
Delivery of key messages as specified in rationale.
Strategy was evident for communications agenda for online media centre.
Story-telling had some news value.
Content meets industry standard Limited story-telling values
and news values.
Overall content falls below industry standards or client objectives.
Critical and creative thinking, digital literacy skills Critically examined the organization landscape
Creative digital skills produced outstanding coverage – music, filming techniques
Acknowledged sources as appropriate Colour, action and key messages conveyed with creative flair, audio and text
Smart techniques applied to filming
Acknowledged sources as appropriate Action and key messages conveyed with creative flair
Original approach to filming using smart techniques
Acknowledged sources as appropriate Key messages told creatively
Original approach to filming of topic
Acknowledged sources as appropriate Key messages not explicit
Approach to filming of
Topic was incohesive
Sources not acknowledged as appropriate
Application of knowledge and skills Video uploaded and within the specified length.
Engaging vision and audio an example of successful collaboration of strengths
News and production values explicit in creative approach
Video uploaded and within the specified length.
Vision and audio used creatively in storytelling
Production values with focus on content were evident.
Video uploaded and within the specified length.
Vision and audio equal to current examples in industry
Production values evident
Video uploaded and within the specified length.
Vision and audio of industry standard.
Appropriate production values with focus on content.
Video not within the specified length.
Vision and audio of poor quality
Production values not evident.
Rationale
Provides academic reasoning and justification for story choice and selection of audio grabs.
Key messages explored.
Referencing (3), correct spelling, punctuation and grammar.
Meets word limit (500). Specifies contribution of each team member (on-campus students only). Demonstrates application of visual story telling theory and practice.
Key messages discussed
Discussion supported by references.
Attention to detail, grammar, punctuation and spelling. Meets word limit (500).
Visual story telling theory and practice evident
Key messages identified.
Discussion supported by references.
Attention to detail, grammar, punctuation and spelling.
Meets word limit (500).
Visual story telling theory and practice evident
Key messages vague.
Discussion loosely supported by references.
Attention to detail, grammar, punctuation and spelling.
Meets word limit (500).
Demonstrates overall poor understanding of visual story telling theory and practice. Key messages not identified. Discussion not supported by references. Poor attention to detail, grammar, punctuation and spelling. Fails to meet word limit (500).
