International Business Plan Instructions Nerve Stimulators in Spain
FORMAT
Title page
states the client organization, selected country, the client’s product, type of legal structure, and the alliance partner
date submitted
your name
course title, course and section number
professor’s name
Table of contents
page numbers for each major section
Executive summary –
summarizes the results of your analysis and how you arrived at the recommendation
belongs on a separate page from the introduction to the report
Start your executive summary as follows: “Business Plan for [selected client organization] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].”
Introduction (first page of report body)
states the purpose of the report explains what the report will do
introduces the industry, country, and client’s name
Marketing strategy – 6 PAGES
market analysis
characteristics of potential customers in the country
use of web networks and social media for e-marketing
Governance and CSR – 1 PAGE
Financial projections – 1 PAGE
Strategy implementation – 2 PAGE
Conclusion – 1 PAGE
Summary of the recommendations and rationale
Reference
APA-style reference page
Appendices
if needed
MARKETING STRATEGY INSTUCTIONS (6 Pages)
First, select a country from the list in the discussion area as a new market for MediCorp to expand into, and decide on a medical device from the list that MediCorp can use to drive expansion = Nerve Stimulators Spain
To help with your analysis of the industry, you will need to identify the NAICS code for the industry subsector to which your selected device belongs. As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences. Now that we know more about MediCorp’s potential customers, we need to examine some key attributes of the company to adequately prepare it for international expansion.
Include the following components in your marketing strategy:
selection of new medical device for MediCorp to introduce in the selected country
MediCorp’s main competitors in your selected medical diagnostics devices industry in the selected country
market and segment growth of your selected medical device over the next three years in your selected country.
Where does MediCorp add value as a way of gaining a competitive edge?
Recommendation of relocation of one or more activities from MediCorp’s value chain in the United States to your selected country, using Porter’s Value Chain analysis.
the legal business entity to market the products in the country (review Modes of Entry for help)
impact of the country’s legal, ethical, and cultural standards on MediCorp’s operations in the country (review Governance and Accountability for more information)
FINANCIAL PROJECTIONS IN SPAIN INSTUCTIONS (1 Page)
Prepare market share estimates for MediCorp’s medical device in the selected country and revenue forecasts for the next three years.
GOVERNANCE AND CSR IN SPAIN (1 Page)
STRATEGFinally, you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report.
Y IMPLEMENTATION PLAN (2 Pages)
Specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective.
