Strategy and Strategy for Finance
Project task:
The Covid pandemic has been a global challenge for businesses worldwide. In response, firms
have been engaging in various activities to address the crisis, accounting for needs of various
stakeholders, such as employees, customers, suppliers, and communities/society. Especially
large and successful companies have been under pressure to act appropriately and responsibly.
In this project your task is to examine in greater detail the Covid-related strategic responses of
a Fortune Global 500 firm based on information available on the Internet. After identifying the
company’s products and services, industry, major clients, values and mission/vision statement,
you are asked to find out about the company’s Covid-related strategic responses to four major
stakeholder groups (employees, customers, suppliers, communities/society). Finally, you are
expected to assess to what extent the company’s Covid response strategy reflects or goes
beyond (or perhaps against) their values, mission and vision statement.
Please answer all three questions:
(1) Identify the company’s major products and services, industry, major (type of) clients,
values, and mission/vision statement.
(2) Identify how the company (if at all) has addressed the Covid crisis with respect to four
major stakeholder groups: employees, customers, suppliers, community/society.
(3) Evaluate the extent to which the company’s Covid responses reflect their values and
mission/vision statement.
Structure your answers by question, i.e. (1), (2) and (3), and answer all aspects of each
question. If you are unable to find information on specific aspects please indicate that as well and
try your best to capture as much relevant information as possible.
To answer each of the questions, please make use of various Internet sources: corporate website,
business press articles, industry reports, newspaper articles, blogs, videos etc. Reference
these sources throughout the text wherever you make use of them (and include a complete
bibliography at the end). Use Google Translate for non-English web pages. You may further use
tables and figures to capture information (they are excluded from the word count).
