Step 1 – Complete the Marketing Skills module
Step 2 – Visit two or three of the following professional marketing organizations and explore their websites. Identify benefits available to members of the organization through the following links: American Marketing Association
Join SMA
In a journal, complete the following:
Choose one skill you excel at and one skill you need to improve from each skills category in the module (broad, technical, and career).
In three paragraphs for each skill category, reflect on why you excel in the skills you selected and how you plan to improve the skills that you identify as needing improvement.
Be sure your explanation includes the professional marketing organizations you visited and the Career Services webpage you reviewed that help you improve your skills.
