Commitment, Promise and Threat
Conventional auto makers start with producing low-end cars to be sold at fairly low prices and then gradually move up to produce high-end cars. Tesla, on the other hand, started by producing only high-end cars. Can you use the concept of strategic move to explain and examine Tesla’s decision?” [If you like, you can easily find out Tesla’s profitability, market share, and other information needed for your answer on the internet.]
