Complete a 3-4 page report detailing progress you have made with your group’s selected CHA/CHNA.

Progress Report

Using the formatting guidelines below, complete a 3-4 page report detailing progress you have made with your group’s selected CHA/CHNA. Specific report items are listed in the table on the following page.

Who is the target audience? (Market segmentation)

1. Adults over the age of 18 in Harris county.

What is the Product, Price, Place and Promotion?

1. Product: Education on exercise/diet and increased accessibility to locations that promote exercise within the target population
2. Price: Time to promote and execute strategy, cost to develop/maintain infrastructure, minor costs for development and promotion of the program
3. Place: Downtown Houston Area, Grocery Stores, Schools/Colleges in Harris County
4. Promotion: Flyers, Social Media campaigns, local news promotion, “snail mail” (letters), events to incentivize participation

What is the Publics, Purse Strings, Policy and Partnerships?

1. Publics
  1. External: Adults 18+ in Harris County, community residents, local health officials
  2. Internal: Project Manager, Memorial Hermann representatives, Harris County DHHS
2. Purse Strings: Government Funding (taxpayers), Memorial Hermann Hospitals
3. Policy: SSB Tax (diet), Changes to city codes requiring sidewalks and bicycle lanes to be constructed
4. Partnerships: Memorial Hermann Hospitals, Harris County’s ‘Get Fit’ program, local schools/colleges, local grocery stores, Harris County DHHS

How would you evaluate the success of your campaign?

1. Lower rates of obesity within 5 years, lower rates of complications from Type I & II diabetes, lower incidence of Type I & II diabetes

What is your “red dress”?

1. Poster showing community members of all different sizes and races standing together