Considering your research question and the purpose of your research: Why do millenials like to buy international premier Italy brands cloths in Kuwait?
- Write down your revised research topic and question(s)
- Identify the main concepts your research wants to address, wants to relate (example: satisfaction, service quality, customer loyalty, destination image, motivation factors, etc.);
- Try to identify your dependent variable(s) and independent variable(s)
Step 3: Literature review
- Literature review
- To start structuring your literature review, select 10 to 20 academic journal articles that can somehow inspire you on your research (each week, this list is to be improved)
- Look at their literature review: how the authors have structured it? What seem to be their conceptual framework?
- How did they address their research question and purposes (methodological choices, methods) How did they collect data? (interviews, survey)
- Compare them
- Example of a possible writing of a comparison:
- “Author X (2012) states that customer satisfaction is a result of service quality. Although this seems to be the dominant approach, some other authors are claiming against what they called “dangerous, fallacious causal research conclusions” (Author Y 2014 p. 6), advocating a constructivist approach to address the topic of customer satisfaction.
- Example of a possible writing of a comparison:
Step 4: Brainstorming about sampling possibilities:
- Where can you find people (your sample) to participate in your study? How can you contact them?
- Explore your network of contacts, go to Linkedin, talk to people about your research idea and ask for suggestions;
- If not feasible, you have to change something in your research idea, research question, etc, so it can correspond to a doable research
- – Is it probability or non-probability
- Explore your network of contacts, go to Linkedin, talk to people about your research idea and ask for suggestions;
– Convenience
– Sample size, etc.
Check Coherency table attached and guidelines for inspiration on page 211 “Progressing your research project”
Step 5. Methodology/research design ideas
- Make reflection applicable to your research on each “onion layer” (skip 2 layers on philosophy and approach). Write about your:
– type of research (exploratory, explanatory, evaluative, etc)
– methodological choice (mixed, mono-qualitative, mono-quantitative)
– strategy (survey, case-study, etc) or no defined strategy which fits (e.g. qualitative research with
– time horizon (cross sectional or longitudinal)
– data collection (questionnaire, interviews, focus-groups, observatio
