Managing Change and Innovation
- What do you think of UA’s approach to innovation? Would you expect to see this type of innovation in an athletic wear company? Explain.
- What do you think UA’s culture might be like in regard to innovation?
- Could design thinking help UA improve its innovation efforts?
- What is your interpretation of the company’s philosophy posted prominently over the door of its design studio? What does it say about innovation?
- What could other companies learn from the way UA innovates?
