Technology
• How is technology being utilized in the Cellphone industry that might have a positive or negative impact on Lee’s business?
• Identify Lee’s direct and indirect competitors and her competitive advantage against her direct and non-direct competitors in the city nearest to where you live.
• Define the concept of sustainable competitive advantage and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.
Marketing Objectives
• Set marketing plan objectives for Lee’s business.
• Identify at least two S.M.A.R.T. goals .
