Define your career objectives? Be specific and thoughtful. In other words, do not simply copy and paste your career summary from your cover letter and/or resume. This should be a well thought out review of the aspects that solve your target audience problems
What is your passion(s)?
Passion is inward-facing. It defines and explains those things that you are passionate about and love to do. This should reflect on things you have a passion in doing related to your career!
What is your Purpose? Purpose is external-facing. In other words, what are the things that you wish to do to help and serve others.
What is Your story? Reflecting on your life, what aspects have been powerful and memorable in shaping your career and career aspirations to date as well as why they are powerful and memorable.
What is your future? Based upon your passion, purpose and past, what are the things you desire to do and accomplish.