The Poisoning of an Icon: A Public Relations Challenge for Rival Universities by Susan E. Waters, Auburn University After reviewing case study, critically think about how concepts apply to actual crisis. In 2011, tensions between the University of Alabama and Auburn University flared after a UA fan poisoned (and ultimately killed) Auburn’s iconic oak trees […]
Social Media – Discussion 5 – Paid Media and Public Relations Traditionally, the public relations sector has concentrated only on earned media, while marketers have generally focussed on buying advertising. What are your thoughts on paid media and public relations? Are there ethical considerations here? Have you seen examples of paid PR done well?
Social Media – Social Media Audit In this assignment, you will assess a client’s online presence by performing a social media audit . A social media audit is a key part of developing, or updating, a social media program. This process allows you to document what is working well, what is failing, and what you […]
Making a change can be great, but how we communicate this plan can influence how it will be received. The success of introducing technology into any system, especially a school system, is dependent largely on how the plan is communicated. Who do you talk to first? Where do you start getting “buy in”? In this […]
Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]
Now that you are familiar with monitoring and analyzing public policy, it’s your turn. You will write a public policy analysis about a state issue that interests you. Steps 1. Research a current public policy in your state or local area, either recently enacted or under consideration. These Resources will help you begin your work. […]
community profile of group of young people Prepare a community profile of group of young people. Include relevant background information such as demographics, key community issues pertaining to young people as well as any youth work or programs that may have been previously underta
Start with those basic elements of your community environment before going on to more specialized services designed solely for its older residents. Using this information, write a 5-8 page paper in which you: 1. Describe your community as to location, geography, size, transportation, recreational, economic, cultural, and demographic characteristics, including the break-down of various age […]
Technology in Public Administration The student will identify a problem in public administration. The paper must include an abstract, introduction, background on the issue, detailed presentation of the importance of the issue, discussion of possible solutions, and a recommendation for the solution. The paper must be 8–10 pages and include a minimum of ten […]
The city manager has hired you as the chief of staff for your local government and has contacted you about the following issues concerning various governmental departments and external stakeholders: Issue 1 In the past year, citizen, department, and outside stakeholder complaints have been filed against the Department of Health administrators. Such complaints cited unprofessional […]
