Marketing Archives - Page 3 of 5

‘In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing the sociocultural ‘Link’ (with a product/service). Critically assess the validity of this statement.

Posted on October 15, 2020 by Joseph

‘In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing the sociocultural ‘Link’ (with a product/service). Critically assess the validity of this statement. The essay will be marked out of 30 marks. The essay should be structured as follows: [Note: please write the essay like […]

Choose one of the following two cities within which to build your new hotel – a 500-room, full service, luxury, city-center hotel and strategically justify your choice according to the trend criteria set forth below.

Posted on October 12, 2020 by Joseph

Justification, explanation, discussion, reasoning, and examples all combine to create a synthesis of intellect and opinion. Tailored as a take-home midterm exam, you have one week (7 days) within which to complete and submit your work. The following hypothetical scenario sets the stage: You represent a well-established branded international hotel company with corporate headquarters in […]

Identify other functional areas (besides marketing) that HR should collaborate with that would benefit the organization.

Posted on October 11, 2020 by Joseph

From the Forbes article you read on Progressive, you learned that the company’s Marketing and HR departments work together to define, attract, and retain the best talent. According to this blog post (https://bluivygroup.com/why-marketing-and-hr-need-to-work-together-on-the-employer-branding-strategy/), a company’s Marketing and HR departments should shift from working in silos to collaborating in teams in order to effectively execute the […]

Examine the importance of branding and alternative branding strategies.

Posted on October 9, 2020 by Joseph

ULO 3 Examine the importance of branding and alternative branding strategies. (CLO 3) ULO 4: Evaluate ways that marketing executives manage a product’s life cycle. (CLO 4 & 5) Directions Initial Post Review the following information about Proctor and Gamble’s efforts to revitalize Secret, a 50 year old brand: Background on Secret: Read the video case in […]

Tactical Details Marketing Mix – What role will each of these play?

Posted on October 5, 2020 by Joseph

Hong Kong Disney Tactical Details Marketing Mix – What role will each of these play? Use headings for each section. Product – Attributes, packaging, functionality. What features are standardized or localized? Advertising – TV, Radio, Direct mail, Print, Internet (rationale for use in this country / region) Sales Promotion – Coupons, Point of Purchase promos, […]

After reviewing the elements of the Boston Consulting Group Matrix (BCG), select one of the following and describe it for your company: Stars, Cash Cows, Question Marks, and Dogs.

Posted on October 3, 2020 by Joseph

After reviewing the elements of the Boston Consulting Group Matrix (BCG), select one of the following and describe it for your company: Stars, Cash Cows, Question Marks, and Dogs. Be sure to include evidence to support your description.

Explore the different types of decision-making structures and discuss the dynamics of the shopping experience.

Posted on October 2, 2020 by Joseph

Market research and Consumer Insights How Do Customers Decide? The purchase decision and its related preceding processes by which a customer decides to buy a product or a service is explained by many variables, including consumer motivation and needs as well as influences from the external environment. Consumer decision-making is often similar and yet […]

Evaluate the importance of the internal environmental factors that include the cultural, language, political, and technological differences that will affect the team-building process.

Posted on September 24, 2020 by Joseph

You are employed at a large, global, high-tech company that has offices worldwide in places such as Tokyo, London, Bombay, Toronto, Mexico City, Chicago, and Seattle, to name a few. Although sales have been reasonable these past few months even with the global economic crises, an internal crisis exists related to employee morale being at […]

Explain greenwashing and why businesses would participate in greenwashing.

Posted on September 22, 2020 by Joseph

Explain greenwashing and why businesses would participate in greenwashing. Paper is based on book Consumer Behavior – Buying, Having, and Being, 12th Edition, 2017, by Michael R. Solomon attached the study guide for the unit

Write a 5-page paper in which you describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck.

Posted on September 10, 2020 by Joseph

Marketing plan proposal Write a 5-page paper in which you describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck. Based upon your analysis of the environment and application of the […]

Essay Lane

Tag: Marketing

‘In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing the sociocultural ‘Link’ (with a product/service). Critically assess the validity of this statement.

Choose one of the following two cities within which to build your new hotel – a 500-room, full service, luxury, city-center hotel and strategically justify your choice according to the trend criteria set forth below.

Identify other functional areas (besides marketing) that HR should collaborate with that would benefit the organization.

Examine the importance of branding and alternative branding strategies.

Tactical Details Marketing Mix – What role will each of these play?

After reviewing the elements of the Boston Consulting Group Matrix (BCG), select one of the following and describe it for your company: Stars, Cash Cows, Question Marks, and Dogs.

Explore the different types of decision-making structures and discuss the dynamics of the shopping experience.

Evaluate the importance of the internal environmental factors that include the cultural, language, political, and technological differences that will affect the team-building process.

Explain greenwashing and why businesses would participate in greenwashing.

Write a 5-page paper in which you describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck.