Critically examine how the social and cultural factors of a selected foreign country could influence consumer behaviour towards a particular product or service, and evaluate the strategic implications this may have on the marketing mix.
Marketing across Cultures Assignment CW2 Assignment CW2 (70%) – Individual assignment brief An individual 3000 word (+/- 10%) critical, structured business report is required on the key issues contained within the module, based on an organization of the student’s choice. This assessment specifically relates to Learning Outcomes 2 and 3 (weighting 70%) but also acknowledges […]