In at least 500 words, answer the following questions: The fast food industry spends billions of dollars each year in advertising. Convenience food manufactures and fast food restaurants try to sell as much food as they can. They use a number of marketing tactics including advertising aimed at children, pricing structures aimed at getting people […]
Your company is trying to build its reputation as a place where employees love to work and a brand that customers love to patronize. As the company’s social media specialist, you are responsible for coming up with a social media campaign that will help achieve these goals. 1. Select and briefly research a company that […]
Use historical examples drawn from course readings, lectures, and discussions to engage with these questions and to construct an original and thoughtful argument about social and individual choice regarding technology. You will write a more focused and coherent paper if you limit your analysis to a particular category of technology: for example, transportation, communication, information […]
“Price competition is important, but so too are non-price strategies, such as, advertising, investment in R&D, innovation, mergers and takeovers, and reputation building.” Discuss, commenting on the relative importance of price and non-price strategies.
How does advertising influence Canada’s media industries? Explain your answer with reference to three or more of the following sources: Asquith & Hearn; Siegel; Smythe; Skinner; Eamon; McLean; and/or the textbook.
Read the article attached and answers the following questions about the article. Search additional articles to add more context. 1. What is the main point of the article? 2. What role does advertising play in this story? 3. What are some challenges and new opportunities presented in the article? 4. Based on class readings and […]
Read the article attached and answers the following questions about the article. Search additional articles to add more context. 1. What is the main point of the article? 2. What role does advertising play in this story? 3. What are some challenges or new opportunities presented in the article? 4. Based on class readings and […]
These techniques are not in the textbook. We discussed these in class with the Super Bowl ads. You will not be given credit for answers that utilize the textbook or outside sources. Your assignment should be at least 350 words in length and double spaced. What are the two important things that an advertisement needs […]
Social critics have charged advertising with numerous offenses: “It fosters materialism, it psychologically manipulates people to buy things they don’t need, it perpetuates gender and racial stereotypes, it is deceptive, it is offensive, it debases language…” To what extent do some advertisements demonstrate the truth of ONE of these charges? Make sure to build your […]
