Where do they get their news/information from?, Who influences them?, How much time do they spend online?, Do they watch TV or binge on Netflix, for example?Explain your answer.

Create a faux file… include the 5 areas that define a target audience . 1. Demographics – Includes age, income, gender, education 2. Geographics – Where do they live, work OR play? 3. Psychographics = Lifestyle 4. Where do they get their news/information from?, Who influences them?, How much time do they spend online?, Do […]

How does this brand communicate their brand offering today? How would you improve this?

Disruptive Marketing Plan: Brand Proposal Brief recap of the key attributes of this product identified above today and how it might change. Price Today’s pricing is discussed here. Provide the exact price of your product and the source. If it is sold in multiple locations, provide three examples of pricing found via your research. How […]

Does social media content marketing significantly impact information search in the tourism sector during COVID-19?

The research question that this study will address is: – Which social media content marketing type has the most significant impact on consumer purchase decisions in the tourism sector? – Does social media content marketing significantly impact information search in the tourism sector during COVID-19? – Does social media content marketing create significantly impact purchase […]

Who is their target market, and what promotional strategy(ies) do they implement to win over their customers? Did it work on you?

Principles of Marketing – Discussion Marketing & You 1. Discuss five (5) of the favorite brands that are part of your everyday life, and how and why they became part of it Nike , Total Gym FIT , Optimum Nutrition , Netflix because I love watching good shows, H&M clothing. 2. What is your overall […]

Is there a common thread that runs through all of these Uber extensions? What are the central elements of the Uber business model?

Read chapter 1 of your textbook and the Uber case. Put together a 500-word paper addressing the following issues. Uber is best known for its disruption of the taxi industry but it has also expanded into a number of other areas. What are these other areas? Is there a common thread that runs through all […]

How did the organizations act unethically? What was the fallout from each incident, if any? Did any of the organizations respond appropriately?

Review the Public Relations Society of America Code of Ethics in this week’s Resources. Then, choose two of the unethical scenarios outlined in the articles “After the Unethical Ad” or “The Current State of Advertising Ethics. With those Write a 1- to 2-page analysis in which you answer the following questions: How did the organizations […]

Explain what the company is like now with the relevant details.

East Central Regional Hospital Marketing Plan In Week 6, the team will complete an Executive Summary for the Plan. This is what top executives read, rather than wade through the detailed Plan itself. For this week, you should write the Introduction, which explains what this is all about, and the Situation Overview. The whole Executive […]

Who was the target market? What type of segmentation was used? What features did your carbon fiber bicycle include?

The purpose of this final assignment is for you to reflect on your experience with the marketing simulation and what you learned about marketing strategy’s use of the 4 P’s. This assignment summarizes your experience with the Introduction to Marketing simulation. You should review your marketing planning documents on product, prices and place. Introduce the […]

Describe two pricing tactics that would be appropriate for retailers to use with this new product for their customers. Again, provide your rationale for the choosing these two tactics.

Pricing objectives vs pricing strategies vs pricing tactics a). Using all the information provided in the case study, create a pricing for the new product. Describe which pricing strategy should be used for this product in this stage of its product life cycle. Provide two facts from the article to support your choice. b). Describe […]

Critically evaluate, analyse and synthesise a wide variety of data from disparate sources with little guidance in order to understand the competitive marketing environment surrounding a named brand.

Intellectual Skills By the end of the course of study, students will be able to: Critically evaluate, analyse and synthesise a wide variety of data from disparate sources with little guidance in order to understand the competitive marketing environment surrounding a named brand. Competently select and apply appropriate frameworks to generate and recommend effective customer […]

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