Read the article attached and answers the following questions about the article. Search additional articles to add more context. 1. What is the main point of the article? 2. What role does advertising play in this story? 3. What are some challenges or new opportunities presented in the article? 4. Based on class readings and […]
Brand Development: Discuss the validity of ”A strong brand is invincible” for 21st century brands. Discuss the statement ”a strong brand is invincible” for 21st century brands, using a range of examples to support your discussion.
Must have an intriguing introduction and a good conclusion/summary. Discuss how important is identifying different cultural values and attitudes can impact international marketing. Discuss the issue of how transaction costs of international trade can affect international marketing.
Project Background – what is the important research question, problem, issue and why is it important? What has already been done or is currently being done by others? How will your contribution fit together with and contribute to previous efforts?
The individual assignment is in the form of an individual written report to develop a marketing strategy plan for a destination, cultural or heritage brand. The report (2000words) should be developed with integration of module material, external research and analysis to demonstrate students’ knowledge in and ability to apply marketing concepts to destination, cultural and […]
There are 7 digital marketing strategies: • Interactive marketing: create interplay between consumers and businesses such as use video or social media. • Content and native marketing: providing useful information and product-use solutions. • Location-based advertising: geo-targeting involves reaching customers where they are located by contacting their mobile communication devices such as city or zip […]
Examine a Centers for Disease Control advertising campaign that promotes the influenza vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of […]
These techniques are not in the textbook. We discussed these in class with the Super Bowl ads. You will not be given credit for answers that utilize the textbook or outside sources. Your assignment should be at least 350 words in length and double spaced. What are the two important things that an advertisement needs […]
Old products by U.S. standards may be new innovations in a foreign market. Discuss.
The next four weeks will comprise of four ‘masterclass’ sessions. Each session will require you to undertake a set of tasks in relation to a chosen brand and its website and/or social media profile. from one of the following brands (and stay with it for all four Masterclasses): What are your observations on how accessible […]
