Examine the application and value of augmented reality and virtual reality technologies within physical and online retail environments.

Examine the application and value of augmented reality and virtual reality technologies within physical and online retail environments. Further assess the challenges associated with the diffusion and adoption of these technologies. Use relevant examples and theory to support your answer.

Identify & justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook and Website  for your buyer personas.

This assignment consists of two parts. the first assessment was done previously in the beginning of the semester and I attached below a copy of assignment 1. As for assignment 2 that I would like your cooperation on: 1. Include the buyer personas that you identified in your assessment 1 and provide customer insights . […]

Discuss your techniques of building the equity of your brand.Discuss several branding decisions recently made or appropriate to make.

Develop the Value Offering the Product Experience Q1. Explain your product planning efforts. Q2. Explain the product’s/service’s current life cycle stage). Select one stage to discuss and omit the others. Q3. Discuss your techniques of building the equity of your brand. Q4. Discuss several branding decisions recently made or appropriate to make. Q5. Describe the […]

Describe the topic. What is the business issue that the case will be built upon?

Company name and brief description of what they do: Turkish Airlines, flag carrier of Turkey. Describe the topic. What is the business issue that the case will be built upon? :Turkish Airlines established itself one of the best airlines in Europe and it is known for flying to the most destinations in the world, pre-COVID-19. […]

How can the brand touch points for Sephora be improved to reflect these COVID-related trends? Who do you feel has adapted best to COVID-related changes?

Describe how the brand touch points for Sephora provide emotional, self-expressive, and social benefits. Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn. How does ULTA Beauty compare? With COVID-19, many changes have occurred that are affecting both stores. Some examples include fewer people shopping in-person, people working […]

Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines.

Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines. Be sure to align with course concepts (especially Chapters 10, 11, 14). Also, how are your selected airlines positioned in relation to their direct competitors?  

 Explain how they have used market segmentation, target marketing, differentiation, and positioning to implement an effective marketing strategy.

Explain how they have used market segmentation, target marketing, differentiation, and positioning to implement an effective marketing strategy. Who are their main competitors? What distinguishes this brand from its main competition?

How can Tide utilize marketing research techniques to assess their brand image?

Tide is facing increased competition in the laundry detergent market. In addition, Tide is concerned that its brand image might not be as strong compared to previous years. How can Tide utilize marketing research techniques to assess their brand image? Also, how can Tide use these techniques to test potential marketing strategies?

What are some challenges  and new opportunities presented in the article?What is the main point of the article?

Read the article attached and answers the following questions about the article. Search additional articles to add more context. 1. What is the main point of the article? 2. What role does advertising play in this story? 3. What are some challenges  and new opportunities presented in the article? 4. Based on class readings and […]

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