As a new facility, the park was eager to get back their investment as fast as possible. Explain which kind of pricing strategy the “Amusement Theme Park” has executed and argue to what extent you agree with their pricing strategy and explain if there could be a more appropriate approach to pricing. Imagine you work […]
COURSE WORK Point & Know app for the Moscow tourist market Demonstrate an acceptable level of understanding of key terms and concepts used in marketing Provide a competent analysis of a given predictable business situation and present an appropriate response in the form of a simple marketing mix plan Have a look at the case […]
STRATEGIC MARKETING MANAGEMENT (MKT 317) By the end of the module you should be able to: Critically evaluate and recommend strategic options for marketing as a part of the broader corporate context Critically analyse the relevance of strategic marketing theories for practical application Demonstrate systemic, long-term and sustainability informed thinking
Select ONE retailer of your choice. Using your retailer discuss their strategic response to COVID-19. Your retailer may be either online, in-store or both. The following areas must be discussed: Analyse your retailer’s pre- COVID core retail strategy. Your retailer may have multiple strategies but, in this section, you should identify what the main strategy […]
Develop an international marketing plan that would help an existing small and medium-sized firm exploit a market opportunity in a new foreign country.
What is the projected loyalty value that the proposed loyalty program would generate from your target customer segment in the first five years? If the criterion for going ahead with your proposed loyalty program is positive loyalty value from the target customer segment in the first five years, would you decide to move forward with […]
Food Unwrapped As the show covers the UK supply chain, how does the supply chain differ in the US? If it is a processed product, how do the ingredients and labeling differ in the US? If it is an unprocessed product, how is this product used further downstream in the supply chain? Are there are […]
Harrah’s / Autobytel.com 1- Evaluate “customer worth” versus “observed level of play” in Harrah’s DBM efforts. 2- What are the objectives of the various Data Base marketing programs and appraise how well they are working. 3- How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data […]
Read the following article. Briefly describe what you believe the ethical problem to be in this situation .If you were the manager,how would you resolve the problem, using the American Marketing Association Code of Conduct as your compass. Please make explicit the links of the AMA Code of Conduct principles that help you arrive at […]
Produce a business report in good style, that reports on the following issues:- Calculations on the expected level of sales that you believe need to be made to break even. Back this up with further calculations that show risk in terms of margin of safety. Ensure that you justify any calculation assumptions that you make […]
