Explain how this future of globalization that you envision may affect your career and personal life.

1) Globalization is both heartily embraced and fiercely opposed. While we can engage in all sorts of debates about its pros and cons, what we cannot deny is the fact that globalization affects each of us in myriad ways. Briefly explain what, in your opinion, is the future of globalization in the light of: a) […]

Explain what is meant by Life Purpose. What does the literature say about how a person identifies his/her life purpose?

Document in detail your Life Purpose Discovery Process. Explain what is meant by Life Purpose. What does the literature say about how a person identifies his/her life purpose? This first part of your paper can draw on: 1.) literature from Christian authors only (no less than 7 Christian authors) 2.) from a variety of religions […]

First, select two brands in the same category that display different types of brand elements. Then, you are charged with deconstructing the brand’s narrative story to understand how each of the elements contributes to it. To complete this assignment you need to purchase two brands in the same category. Select two brands you can purchase at a Safeway…. For example, you can select mass-market ice tea brands such as Lipton and Nestea. Or you can choose premium ice tea brands such as Snappe and Arizona. Tip: You may select one brand that has established a strong brand identity (brand awareness…) and the other brand that has not known and low brand awareness. Then, you analyze the elements of each brand and evaluate each element on the criteria below. Part 1 – Is it meaningful? Explain – Is it memorable? Explain – Is it likable? Explain? – Is it differentiated from the competition? – Is it transferable ( product extensions/ brand extensions)? – Is it adaptable (across cultures, across countries)? – Is it protectable (by trademark or patent? Explain. Part 2 -Which is the strong brand identity? Why? You may prefer low brand awareness/ high meaning? or you may like high awareness/ low meaning? – How did each brand use its brand elements to build brand meaning? – Which elements are contributing to the brand meaning and which are not? – Which brand elements are most memorable? Most meaningful? Most differentiated from the competition? – How would you improve each brand’s identity? – How important is brand meaning in this category? Why? What types of brand meaning are most important? -How important is brand awareness in this category? Why? Part 3 Write the brand positioning statement for the two brands you choose. Follow the following format in writing the brand positioning statement. For ( target market), Brand X is the only brand among all (competitive set) that (unique value claim) because ( reasons to believe) Part 4 (1) Assess if the two brands you chose can work in different international markets. For example, can the brands appeal to Italian consumers? or can the brands appeal to S.Korean consumers?

Marketing Management Assignment First, select two brands in the same category that display different types of brand elements. Then, you are charged with deconstructing the brand’s narrative story to understand how each of the elements contributes to it. To complete this assignment you need to purchase two brands in the same category. Select two brands […]

What other development activities might Vi want to consider to develop its leaders?

CaseDeveloping Leaders at Vi Read through the case on Vi on page 445. After reading through the case and the chapter, answer the questions: What other development activities might Vi want to consider to develop its leaders? Identify an activity and explain why Vi should consider it. What data or outcomes should Vi’s learning and […]

Describe four (4) major implementations you would incorporate for all educational institutions from Pre-K to Tertiary level.

Research Paper: Managing change in organizations is integral to companies and agencies. If they are to compete on a global level and provide services and/or goods accordingly. This being the case, it is of paramount importance to adapt to various changes that occur in our society and the world. With this borne in mind and […]

Why did Company A decide to acquire Company B and why did the merger and acquisition fail?

Tech Company Mergers Write a paper on the worst tech merger company acquisitions, (in your opinion), in business over the past decade. Why did Company A decide to acquire Company B and why did the merger and acquisition fail? What have you learned from this missed opportunity regarding what possible outcomes can result from poor […]

Compensation and Benefits: List two or three different steps that you, as an HR professional, would take to ensure that the company is doing everything it can to ensure pay equity

Compensation and Benefits Discussion Prompt You’re an HR professional at an organization that thinks it’s paying its women fairly. Still, you want to make sure. Bias and pay discrepancies come in all shapes and sizes, and symptoms of the pay gap could be lurking in the shadows. So, you start doing some research. Where do […]

Ineffective communication: Why was your communication ineffective in this incident?

Ineffective communication Think about the last time you experienced ineffective communication with another person – someone you work with, a parent, a friend, or another member of your family. Describe the incident and then answer these questions: Why was your communication ineffective in this incident? What stages of the communication process were particularly problematic (encoding, […]

Choose a publicly listed British Company (i.e., Headquarters registered in the United Kingdom) and evaluate its current financial strategy in light of its Corporate Purpose and Sustainability Goals.

Choose a publicly listed British Company (i.e., Headquarters registered in the United Kingdom) and evaluate its current financial strategy in light of its Corporate Purpose and Sustainability Goals. This essay should comprise of critical assessment and limitations of the current and any proposed strategy. Corporate governance should be incorporated to ensure that the proposed strategy […]

Control systems: At what levels does control take place in this organization?

Control systems Select an organization such as a department store, restaurant, hospital, police department, or any other business, and analyze the control system(s) that is used. Your objective is to identify all the different ways in which managers monitor and evaluate the performance of the organization and employees. After selecting and researching an organization, answer […]

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