BCO 314 Small Business Management-Final assessment
As previously indicated, the Final assessment consist of a case study -report-of 3-4 pages including bibliography(instead of 6-8 initially indicated in my announcement dated Oct 10), of a firm of your choice (start up or well established) precisely describing the first steps of their growth. The example must not be older than 10 years.Deadline How to proceed:-Find a list of innovative start up on the Internet (try from 2011to 2019, you will find plenty in various industries and in various countries e.g. type on Google:Innovative start-ups 2015)-Select one firm you want to explore-Google the firm’s name on the internet and collect all in formation needed (if you do not find enough information, select another firm until you find what you need)-Your document shall include the following parts:1-Introduction (firm name, location-city/country-, year of inception, CEO/founder/main partners; business model)(half page)2-Description of product/services/marketing approach(half page)3-How and why did they started, what was the idea?, the opportunity? what is their strategy(cost leadership? differentiation?); their mission and vision(half page)4-How did they finance their start (quater/half page)5-How did they grow (born global;in domestic country first and then abroad?-if they did not develop abroad yet, do they have plan to do so? do they plan to go public -IPO-at a point of time? How many years each step took?) (half page
