Student:ANDREEA DIANA CARABUS
Student Number:1914045
Lecturer:GREGORY COWAN
Module:ACADEMIC SKILLS
BABM Group 2 Assessment 2
Questionnaire: This questionnaire elicited responses on the Challenges and Opportunities of Marketing Small-Sized Enterprises in The Digital Age. The responses below are from three enterprises: Enterprise A, Enterprise B, Enterprise C.
Qn 1). Is the company familiar with the digital marketing concept?
Enterprise A-Yes
Enterprise B-Yes
Enterprise C-Yes
Qn 2-5). In a range of 1-10, with 1 being never used and 10 most used, how many times have you utilized the following digital opportunities in marketing in the last three months?
Frequency Percent
Search Engine Yes Enterprise A-7
Enterprise B-7
Enterprise C-8 Enterprise A-70%
Enterprise B-70%
Enterprise C-80%
Optimization
Social Media Yes Enterprise A-8
Enterprise B-7
Enterprise C-8 Enterprise A-80%
Enterprise B-70%
Enterprise C-80%
Marketing
Search Engine Yes Enterprise A-5
Enterprise B-6
Enterprise C-8 Enterprise A-50%
Enterprise B-60%
Enterprise C-80%
Advertising
Mobile Yes Enterprise A-70%
Enterprise B-60%
Enterprise C-80%
Advertisement Enterprise A-7
Enterprise B-6
Enterprise C-8
Email Yes Enterprise A-7
Enterprise B-7
Enterprise C-9 Enterprise A-70%
Enterprise B-70%
Enterprise C-90%
Advertisement
Email Yes Enterprise A-8
Enterprise B-7
Enterprise C-8 Enterprise A-80%
Enterprise B-70%
Enterprise C-80%
Newsletters
SMS Yes Enterprise A-8
Enterprise B-7
Enterprise C-9 Enterprise A-80%
Enterprise B-70%
Enterprise C-90%
Qn 6). Does the company have a defined digital marketing strategy at present?
Enterprise A-We are familiar with the term
Enterprise B-Yes we are and understand it very well
Enterprise C-Not really but we have heard the term
Qn 7). Please specify the reasons that hinder your organization from being familiar with the digital marketing concept.
Qn 8). Highlight as much as possible if you agree with the following statements on challenges, advantages, and key drivers you face as a small enterprise in digital marketing.
Enterprise A: Challenges total score: 5
Advantages total score: 4
Key Drivers total score: 4
Enterprise B Challenges total score: 6
Advantages total score: 4
Key Drivers total score: 3
Enterprise C Challenges total score: 5
Advantages total score: 3
Key Drivers total score: 4
Qn 9). What social networks does the company use the most at present? (Please select 3 options only)
Qn 10). What percentage of the marketing budget of your enterprise was spent only on digital marketing in the last year?
N/b: Red- Enterprise A
Blue: Enterprise B
Green: Enterprise C
