Assume your group is a consulting team asked by the Chipotle Mexican Grill (CMG) to analyze its external/internal environment and make strategic recommendations.

Complete a case study of : Chipotle Mexican Grill (CMG)

A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the Chipotle Mexican Grill (CMG) to analyze its external/internal environment and make strategic recommendations.

Case study deliverables (text must follow this order with current APA level headings for each component):

  1. Executive Summary
  2. Existing mission, objectives, and strategies
  3. Competitive forces, Competitive Profile Matrix (CPM), and competitor’s ratios
    Deliverables for this section include:

    1. Competitive forces analysis
    2. CPM and analysis
    3. Competitor’s ratios and analysis
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