Complete a case study of : Chipotle Mexican Grill (CMG)
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the Chipotle Mexican Grill (CMG) to analyze its external/internal environment and make strategic recommendations.
Case study deliverables (text must follow this order with current APA level headings for each component):
- Executive Summary
- Existing mission, objectives, and strategies
- Competitive forces, Competitive Profile Matrix (CPM), and competitor’s ratios
Deliverables for this section include:- Competitive forces analysis
- CPM and analysis
- Competitor’s ratios and analysis